What is it about the word luxury that appeals to us? Does it personifies fulfillment and satiation in all things that satisfy us? Or is it the epitome of magnifigance? I recently started working with a branding company and they asked that very question: What does luxury mean to you? The more I thought about it the more I realized it really has very little to do with money; which is what most people associate with the word luxury. Back in September I wrote a post on this very subject. One of my favortie lines from that post, “Luxury is not about money, it is about the simple pleasures in life that influence your mood.”
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